There are literally hundreds of marketing trainings and courses available online, for a wide variety of prices, so why would they need to take an additional step of hiring out the planning process to a specific agency?
The answer is really quite simple: more often than not (and especially when it comes to online marketing information) you get what you pay for.
When Online Marketing Courses Are Great
Firstly, I want to take a moment to point out that I’m not trying to pick on any specific internet marketing courses.
There are many truly high quality sets of information out there, with either great compilations of material or custom made trainings.
The problem is that, unless you already know the basics of digital marketing, you won’t know where to begin and are more likely to be led down a bunch of side alleys and distractions before figuring out what you really need.
Internet marketing courses are great if you already know exactly what information you need to learn. Then you can go out and find a course that will teach you that.
If you’re starting from scratch, however, it’s unlikely that you truly know what you need.Unless you take a general university-level course, like those provided by Coursera, I hate to say it, but you don’t have a clue.
Even if you’ve narrowed it down to a specific field, like social media marketing or SEO, you still don’t know what you’re looking to gain from the course…other than a general idea of improving your knowledge on the topic.
So, that’s where we come in. We make sure that we take an objective-focused approach, and then help you narrow down the right, specific knowledge-sets and technical skills you need to be successful.
Where Internet Marketing Classes Fail
Sometimes this failure is – dare I say – intentional, since the course is a blatant attempt to try to sell you on other services.It’s easy to find lists of the best courses, most of which have lovely affiliate links attached with the blogger earning money from the recommendation.
In this case, it’s not uncommon to see entire courses designed to “teach” you that what you really need is to solve the exact problem their software solves, or their service provides.
One example is the wealthy affiliate university scam, which shows you the “truth” about internet marketing while setting you up on their own software system, using their hosting, their keyword tools, an convincing you to commit for at least a year before deciding whether or not you’ll even get a glimpse of success!
That’s just one example, and for a more detailed review check out this video:
But, the point I’m really trying to make is much broader. It’s that there are hundreds of self-proclaimed gurus out their, many of whom have ulterior motives for giving you valuable information away for free or next to nothing (yes, a few hundred dollars for a course is next to nothing).
If you really want to be successful with your internet marketing efforts, you need to be willing to invest the time and money in designing a program that will actually work for you, not just deciding one day to learn how to make money flipping cars, or something random like that.
In the long run, not only will the ROI be significantly higher, but you’ll have saved yourself a massive headache and not wasted months, if not years of your time trying to go it alone by following along with a simple course.